Leadership = Sales: Relationships

We left of the last post with a bit of a cliff hanger. I left something out and promised to talk about it now.  What I left out was the importance of relationship. any good salesperson has an almost natural ability to put their customer at ease. They get to know you, make you feel like you are the only person in the room, they remember your children’s names and your hobbies. They have a way of making you feel valued, known.

Yes relationship building is a key attribute of sales and not so ironically it is equally important in leadership. Without a trust based relationship a salesman will not likely get invited back and a leader will likely fail on a new initiative. We need to be good at building relationships. How do we do this? Well there are a few sure fire ways of enhancing your abilities in this area.


Find someone in your life who is excellent with people. Interview them, ask them to help you identify how you can get better at interacting with people. Watch their technique and see how their skills might be adapted to your abilities. You want to develop your own genuine approach nothing fake or copied.


Watch others and test it out yourself. Again it may seem awkward at first but practice makes for improvement.


I love the feedback you get when leading in a volunteer role. People vote with their feet and they generally wear their heart on their sleeve. This means almost instant feedback if you know what you are looking for.

Recognize this is a life skill. It took you this long to be not so good at relationships, that is not going to change overnight. Resolve to get better one interaction at a time.

This conversation will need to continue. In the mean time try out one of the methods above. Post your experience. If you want to learn more contact me at ronn.hurst@gmail.com

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One comment on “Leadership = Sales: Relationships
  1. Ted says:

    These are some solid points. I was especially drawn to the one about mentors. Mentors can not only guide, but they’re great to have when any questions arise along the way. A mentor adds value through experience. If a less-experienced employee has a problem, at times a mentor can solve it because it’s a familiar problem. This saves time. I wanted to pass along a helpful web site that delves into the essence of sales leadership. http://www.spisales.com/. Keep it up with the great posts

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