Linked In Leadership: And Marketing?

One of the most fascinating aspects of Linked In is that people can leverage this social media tool to make money. How do they do so? Well there are many ways. Two of my connections have written on this subject extensively one on his blog and another in his book. You can information here about Peter’s blog Peter Nguyen and Ajay’s book here at Ajay Jain.
There are numerous traditional ways that Linked In can expand your business. Making new connections with potential suppliers, new customers even new venture partners. Of course you can job search on the site through your network and if you have built good relationships you may even have a more solid foot in the door to your dream job. You can get referrals that will advertise virally other peoples opinions of your products and services. As we said, there are many ways.

One of the more common advertising techniques is to answer other peoples questions on the answers tab. We were amazed at the number of leadership coaches / consultants that responded to the question. There is a right way to do this and a cheezy way to do this. You can offer value and actually answer the persons question knowing that the quality of answer will start a high quality dialogue. Alternatively you can talk in generalities and offer your website as the source to be investigated for further answers read paid answers. Those who follow the bloggers code of giving away value in the discussion obviously choose door number one. Either way it is a fun exercise to see how others try to mask their intentions.

So lets just say that there were a number of cryptic responses to the leadership development question that will not be specifically credited here as they did not want to offer you value unless we paid them to do so. So we had recommendations to use a coach… Isn’t that what this site is all about (again with the blank stare and dumbfounded look)

Well if you need a coach here we are

lead well

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One comment on “Linked In Leadership: And Marketing?
  1. Matt Hanson says:

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

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