The Dip: A Book Review

Now here is something I have not done on this site, shared a review of a book. I read quite a bit and love to share so over the next several months I will do this a few more times. Let me know if you find the reviews of value. foreshadow hint hint ;-)
In a recent post on his blog the author Seth Godin asked his readers to pass the book along to other people so they too could benefit from its message. Okay so here is my twist on the request. If you read this post, sign up for my mailing list I will enter your name into a drawing for the book, The Dip. This contest will be open for the next 60 days to allow for those of you who want to play to enter to win. Now I don’t know about you but it always bugged me that contests always seem to be geared to newbies. What about the rest of us you ask? Well comment on a post on the blog and email me to let me know you want in the contest and that you have commented and you are in too!

The Review:

The Dip by Seth Godin

This was the first of Mr. Godin’s books I have read and I must say it will not be the last. I enjoyed this book and found its message wise and on point for our age. The premise of the book is that there is a time to quit a role, project, effort and a time to stay. When we have the opportunity to be the very best and are willing to pay the price, it is time to stay. When it is clear that staying will result in mediocrity or worse yet (Mr. Godin’s term for a dead end) a cul-de-sac, it is time to move on to something where we can be our best. The dip is the place in between. The place where we face opposition, adversity and discouragement. It is here that many wrongly chose to give up when greatness is not that far away for the brave souls who persevere. From a leadership perspective this book echoes the importance of commitment, perseverance and decisiveness a worthy trio of leader attributes.

Complexity: Low

Length: Short

Compelling: Very much

Worthwhile: Definitely


Enjoy and good luck


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4 comments on “The Dip: A Book Review
  1. Ron,
    The DIP is a great read indeed! I read it a couple weeks ago on my trip to Las Vegas. It’s short and sweet with a fabulous message. It’s a message I have taken to heart as I evaluate some of the endeavors I am undertaking!

    I love your approach with using the book as a reward! I really think many people need to read this book.

  2. Ron Hurst says:

    Heyy Eric great to hear from you! I got the idea to give the book away from Seth himself actually. I just thought I would add a twist about the mailing list and turn it into a contest.

    It really is an important book to read. It totally changed the way I look at cul de sacs!There is great wisdom in the concept of pressing on through the adversity to greatness. It speaks to conviction, resilience and persistence. Three wonderful characteristics of a great leader.


  3. Sterling says:

    We are about to do a book give-away with Seth’s new book. We ALMOST did this book, but it looks like the one we choose is more about marketing then about general business and leadership. Thanks for doing the review!

  4. Ron Hurst says:

    Wow Sterling that is cool that we were thinking along the same lines. My pleasure doing the review glad it helped.

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